Conscious Alliance

Since inception in 2002, we have successfully collected and distributed over 500,000 pounds of non-perishable food donations to local food pantries and impoverished communities across the United States, through our collaborations with musicians such as String Cheese Incident, STS9, Dave Matthews Band, Jack Johnson, Phil Lesh and many others. In addition, we successfully built a much needed food storage and distribution facility on the Pine Ridge Indian Reservation in South Dakota. The unit is used to store and distribute emergency food supplies to more than 100 families at the end of each month when bills are due and emergency food is critical in making it to the next month. The Conscious Alliance began as one young, college student’s vision and drive to help others. It all started when Justin Baker, founder and executive director of The Conscious Alliance, mobilized a group of friends and fellow students to come together as food drive volunteers. Baker’s vision led him to host campus-wide food drives with the hopes of not only collecting and distributing food to impoverished Indian Reservations in the Western United States, but also to raise awareness around the fact that poverty that still exists on American Indian Reservations today.